★★★★★ FPC · COEUR D'ALENE, IDAHO

ELITE ATHLETIC PERFORMANCE ISN'T BUILT ON GUESSWORK.

12-Week Private Athletic Development for serious athletes ages 15–21. Identify and measurably improve the highest-priority physical limitation, verified by reassessment. Four private sessions per week recommended.

Start with a free 45-minute athlete consultation with Cody.

BOOK A FREE 45-MINUTE ATHLETE CONSULTATION Athletes performing sprint mechanics and acceleration drills under coach supervision at Frey Performance Coaching in Coeur d'Alene ID
5.0 ★★★★★ Google Reviews · CDA's Top-Rated Performance Gym · Assessment-Based · Every Athlete · BMW Framework · Precision Engineered · 1-on-1 · Every Session · Veteran Owned & Operated ·
500+ Sessions Delivered
10+ Sports Trained
CDA Coeur d'Alene, Idaho
1-ON-1 Every Session
The Problem

WHY MOST HIGH SCHOOL & CLUB
TRAINING FAILS STAR ATHLETES

Random agility ladder drills and boot-camp style conditioning don't build Division-I athletes or dominant varsity players — they build fatigue. Without testing joint mechanics, identifying left-to-right asymmetries, and periodizing power development, generic workouts lead directly to three major roadblocks:

Roadblock 01

Overuse Injuries & Joint Strain

Pushing heavy loads on top of uncorrected movement mechanics. The injury doesn't come from training hard — it comes from training blind.

Roadblock 02

In-Season Burnout & Fatigue

Lacking an aerobic foundation to recover between explosive efforts. Athletes run out of gas in the 4th quarter because nobody built their engine.

Roadblock 03

Performance Plateaus

Lifting without intentional tempos, neural force development, or sport-specific transfer. Working hard but not getting faster, stronger, or more explosive.

At Frey Performance Coaching (FPC), we don't guess. We run your athlete through a rigorous, sport-science assessment before they ever touch a weight.

Female athletes performing single-leg stability and dynamic movement drills at FPC
The Assessment

BEFORE WE TRAIN,
WE ASSESS.

Every elite athlete in our flagship 12-week program starts with our proprietary BMW Assessment — a three-part evaluation that builds every training decision that follows.

B
01 / BMW
B

BODY — Composition & Lean Tissue

Quantitative body composition tracking via InBody scanning to monitor functional lean mass gains, metabolic health, and muscle density. We establish your baseline before we touch a barbell.

M
02 / BMW
M

MOVE — Structural Balance & Mechanics

A comprehensive joint mobility and structural balance audit. We identify power leaks, hip and shoulder restrictions, and left-to-right asymmetries before loading the body under weight.

W
03 / BMW
W

WORK — Energy System Capacity

Bioenergetic engine testing to measure your athlete's aerobic baseline (Sustain) and glycolytic capacity (Gain/Pain), ensuring top-tier speed and power through the 4th quarter.

FPC coach setting up an athlete for structural strength testing on the rack
The System

THREE 4-WEEK MESOCYCLES
FOR DYNAMIC OUTPUT

We structure your athlete's 12-week transformation using a periodization model engineered to maximize neural adaptations while keeping joints resilient and performance output climbing.

PHASE I
ACCUMULATION
Weeks 1 – 4
Focus
STRUCTURAL BALANCE, HYPERTROPHY & TISSUE INTEGRITY

We correct movement asymmetries, build tendon integrity, and increase functional lean tissue using strict eccentric tempos (e.g., 4010). The foundation everything else is built on.

PHASE II
INTENSIFICATION
Weeks 5 – 8
Focus
MAXIMAL STRENGTH & CENTRAL NERVOUS SYSTEM DRIVE

Training volume drops while intensity spikes (85%+ 1RM). We train the nervous system to recruit high-threshold motor units using explosive concentric contractions (e.g., 30X0).

PHASE III
REALIZATION
Weeks 9 – 12
Focus
PEAK ATHLETIC POWER & DYNAMIC SPEED EXPRESSION

Supercompensation phase. We translate structural balance and raw strength into explosive acceleration, rotational power, and peak work capacity on the field or court.

Athlete performing heavy barbell squats inside a rack under 1-on-1 coaching at FPC
What's Included

EVERYTHING YOUR ATHLETE NEEDS
UNDER ONE ROOF

When accepted into the 12-Week Private Athletic Development, your athlete receives a complete performance ecosystem — not a gym membership.

—
Assessment

Establish the baseline and identify the athlete’s highest-priority physical limitation.

—
Individual Plan

Build a 12-week plan around assessment findings, training history, and sport demands.

—
Private 1-on-1 Coaching

Four sessions per week recommended, with direct feedback on technique, load, and progression.

—
Progress Monitoring

Track relevant measures and adjust the plan to the athlete’s response and total sport load.

—
12-Week Reassessment

Compare against the baseline, verify what changed, and decide the next priority.

FPC strength coach giving real-time feedback and cueing to an athlete during training
Success Cases

WHAT CHANGES WHEN THE
PROGRAM IS BUILT FROM YOUR DATA.

TIE SCHUMACHER HOCKEY · SJHL FORWARD OF THE YEAR
Back Squat 245 → 325 LBS
Squat Gain +80 LBS
Bench Press +40 LBS
Timeline 8 WEEKS
RHYS · #37 HOCKEY · AAA · COEUR D'ALENE
Deadlift +70 LBS
Pain Status PAIN-FREE
Area HIP & SHOULDER
Timeline 41 DAYS
SAMANTHA TAUB HOCKEY · NCAA D-III COMMIT 2026
Pull-Ups 0 → 8
Outcome HOOD COLLEGE
Level NCAA D-III
Class 2026
TAYLOR YOUNG SWIMMING · NCAA D-III COMMIT 2026
Outcome CAL LUTHERAN
Level NCAA D-III
Result POWER + SPEED ↑
Class 2026
DAKOTA BROWN ULTRA RUNNING · COEUR D'ALENE
Pain Status PAIN-FREE
Area HIP
Mileage 100% RESTORED
Timeline 8 WEEKS
JACK WOOD HOCKEY GOALIE · #32
Injuries Overcome 2 GROIN
Rebuilt HIP & ADDUCTOR
Status BACK ON ICE
Return FULL CONTACT
ZOE TAUB USA HOCKEY OFFICIAL · REFEREE
Skating Speed FASTER
Strength STRONGER
On-Ice FULL 60 MIN
Approach ASSESSMENT-FIRST
The Coach

BUILT FROM THE SAME
SYSTEM THAT TRAINS
PROFESSIONALS.

FPC's methodology and assessment protocols are built from the same systems used at the professional level — applied one athlete at a time, in Coeur d'Alene.

EXOS
Exercise Physiology Specialist — the methodology behind NFL, NBA, and Olympic athlete preparation.
ALTIS
M.S. Strength & Conditioning — the world's leading track & field performance institution.
KSI Level II
Advanced movement and structural balance assessment. Identifies what's limiting you before training starts.
PPSC
Pain-Free Performance Specialist — injury screening integrated into every program.
USR Speed
Certified speed coach — linear and multidirectional speed for sport-specific application.
USMC Veteran
United States Marine Corps. The standard at FPC isn't set by trends — it's set by what actually works.
Coach Cody Frey coaching barbell technique — FPC Performance Coaching
Measurable Progress
Establish the baseline. Train the athlete’s highest-priority physical limitation. Reassess at 12 weeks to verify what changed.

ASSESS. TRAIN. RESULTS. Individual progress guides the next training phase.

Start With a Conversation

A CLEAR PATH
TO PRIVATE DEVELOPMENT

Talk with Cody about the athlete’s goals, current training, and what is not improving. If FPC looks like the right fit, the next step is a Private Athletic Assessment.

01

BOOK YOUR FREE CONSULTATION

Use the PushPress form to request a free 45-minute athlete consultation. Cody follows up to schedule it.

02

PRIVATE ATHLETIC ASSESSMENT

If FPC looks like the right fit, Cody explains the assessment, its cost, and the next steps before you book.

03

REVIEW YOUR CUSTOM PLAN

Review the assessment findings and the 12-week private coaching recommendation. Training options and cost are discussed before enrollment.

Female athlete performing cable single-leg stability work during individual design session at FPC
Athlete Application

BOOK A FREE 45-MINUTE
ATHLETE CONSULTATION

Talk with Cody about the athlete’s goals, current training, and what is not improving. If FPC looks like the right fit, the next step is a Private Athletic Assessment.

BOOK A FREE 45-MINUTE ATHLETE CONSULTATION

See the current 12-Week Private Athletic Development offer →

Reviews

RATED 5.0 BY THE ATHLETES
& FAMILIES WHO TRAIN HERE.

5.0
★★★★★
11 Verified Google Reviews · Not testimonials we wrote
★★★★★

"You helped me gain strength in muscles that really benefited my swimming. Very invested in helping me reach my goals. Helped a lot with my explosiveness and power in my stroke."

TAYLOR YOUNG
Swimmer · Cal Lutheran NCAA D-III Commit
★★★★★

Samantha came in without the strength to do a single pull-up and a goal of playing college hockey. One year later — strength, conditioning, and the physical profile a college coach needs to see. She's now on the roster at Hood College.

SAMANTHA TAUB
Hockey · Hood College Commit
★★★★★

Two major groin injuries had taken Jack off the ice and put his career in question. We rebuilt his lower-body strength from scratch and progressed him back to full ice contact. Jack is back on the ice.

JACK WOOD
Hockey Goalie · Return to Play
Read All 11 Google Reviews →